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Top Tips for Publicity, Relationship Building and Creating “Super Fans” with Selena Soo

Updated: May 7





She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.


Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.


Show notes:


  • Her personal story of going through a quarter-life crisis, which inspired the work she does today to help entrepreneurs and experts impact millions.

  • “When people are in desperation, they’re not looking for more information - they really need inspiration.”

  • Her primary motivation for her business. 

  • What is publicity and why do entrepreneurs need it?

  • The struggles that you face when you’re trying to scale to the next level and how to overcome them. The tactics that are serving the most amount of people.

  • Creating “super fans,” publicity and nurturing our relationships.

  • How to get clear on publicity/media opportunities 

  • When it makes sense to “niche down.”

  • Your first 3 steps to getting the publicity of your dreams:

  1. Make a commitment and get clear on what publicity you want.

  2. Decide what you’re going to be known for (your expert topics).

  3. Go after the low-hanging fruit.

  • How she overcame her own visibility struggles as an introverted entrepreneur.

  • How to manage your energy when you’re feeling self-critical.


To connect with Selena:





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